Gamification simply means ‘playfully inducing behavior’. Getting people to do stuff in a way that delights them.

It's really a point of view for designing user experiences that are more engaging and effective for employees and consumers  —  across social networks, mobile, the web, and real life.

Gamification can turn boring tasks into addictive experiences while driving users to employ problem solving skills and idea sharing to win.

We gamify Organizational Performance. Social Change. Consumer Behavior. Learning + Development. Education. Self-Improvement. Brand Relationships.




SAP's Road Warrior game challenges global SAP sales people with a series of simulated customer situations

USGA's interactive Rules of Golf Experience encourages users to compete to learn